Finally! After a good couple of months of research and analysis, our UI+Interaction Trend Report ’10-’11 is finally finished and ready for our clients to take advantage of it.

The borders between purely physical products and the digital world are becoming increasingly blurred. Over the last 40 years, with the price and size of components steadily dropping and microprocessor capabilities constantly increasing, products have the potential of becoming more and more intelligent. This translates into new, exciting features for the users, but it also poses challenges for designers on how to manage the added complexity through an easy to use and efficient interface that allows smart products to fulfill their promise of making life a little easier and more pleasurable.

We at VanBerlo, believe that a proper understanding of the present and  future of people’s interaction with products will create great new possibilities in the world of design and therefore, as part of my work at one of Europe’s leading design studios, I had the responsibility to develop our very first trend report focusing on the world of interaction and user interface design.

These award winning trend reports are part of VanBerlo’s  360 creative services offer and they focus on providing up to date, global and detailed insights into the relevant trends in product development.

As a special treat, here’s a sneak preview of some of the content (including high resolution photos and HD videos) you’ll find in our full, 160 pages long report. (more…)