Posts tagged as ‘Services’
Monday, December 28th, 2009
I’ve been in contact with Marc Stickdorn ever since my MSc. graduation project, as he is an expert in service design. Well he is now working on a new book project along with some of his colleagues in which they will deal with basics, tools and service design cases.
The interesting part of it is that the project is getting the service design community involved as co-authors of the book so to speak, and as such the book is meant to be a reflection of what “the scene” thinks.
In order to get some feedback on the first sneak preview of a few pages from the introduction of the book called “5 principles of service design thinking“, we at SusaGroup worked together with Marc and his colleagues in arranging a special Panoremo setup which could be used by service designers to give their feedback on the content and the layout of the upcoming book’s sneak preview pages.
If service design thinking is your thing, I suggest you drop by at www.susagroup.com/marcstickdorn to give Marc your own feedback. (more…)
TAGS: Evaluating emotions, Papers, Services
Tuesday, October 27th, 2009
I’m finally back home after attending the EuroCHRIE 2009 conference in Helsinki for a few days, and I have to say that it was quite an interesting experience for me, since it was not really in my professional field as a designer, but it did have to do with what I’ve been working on for the past few months first as part of my MSc. graduation project and now as an interaction designer/researcher for SusaGroup.
The conference dealt with experiences in the hospitality and tourism industry and I was actually there presenting a working paper which came from a small exploratory study I conducted at the early stages of my graduation project with the aim to identify what type of emotions people felt the most in a hotel environment and towards what exactly. (more…)
TAGS: Design for Emotions, Evaluating emotions, Innovation, Lectures, Papers, Research, Services, TU Delft, User Experience, User Research
Thursday, October 1st, 2009

Relevant Keywords:
Evaluating emotions, environments, services, consumer experience, online application, prototyping
Design Goal:
During my Design for Interaction MSc. graduation project a concept was developed that was deemed very interesting and promising for the potential assessment of emotions experienced towards a physical environment. This concept was later developed even further in collaboration with SusaGroup in order to bring it into the market as a fully functional instrument that can aid in emotional design research.
Methods Used:
- Early prototyping to perform user testing of working principle.
- Software development.
- Usability testing.
(more…)
TAGS: Cartoons, Design for Emotions, Evaluating emotions, Portfolio, Prototyping, Services, User Experience, User Interfaces, User Research
Friday, September 4th, 2009

Relevant Keywords:
MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping
Design Goal:
Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.
Project duration:
5 months (full time)
Methods Used:
- Thorough literature research to become acquainted with the project domain.
- Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
- Creative session organized with a panel of users and designers to generate ideas.
- Early prototyping to perform user testing of concepts.
- Creation of wire-frames and navigation flow-charts to define the software’s architecture.
- Hi-Fi prototyping of final concept.
- Usability testing.
(more…)
TAGS: Cartoons, Delft, Evaluating emotions, Innovation, Papers, Portfolio, Prototyping, Research, Services, User Experience, User Interfaces, User Research, Videos
Tuesday, July 7th, 2009
So… it’s been a little over a week since I did the presentation for my Design for Interaction MSc. graduation project (Developing a tool to assess emotions elicited by services), and since I went off on a short one week vacation right after that, I didn’t have the time to post the video and some photos of the presentation during that time.
But as I promised some people, today I finally got back and had some spare time to upload everything. So above,you can take a look at the video of the presentation (takes about 45 minutes including the questions round). The file is quite big (around 500 Mb) because I couldn’t (more…)
TAGS: Cartoons, Delft, Design for Emotions, Evaluating emotions, Innovation, Lectures, Photos, Prototyping, Research, Services, User Experience, User Interfaces, Videos
Saturday, May 16th, 2009
Last Thursday I finally received the green light from my graduation supervisory team, which in fact means that they are confident that I will be able to finish up my MSc. graduation project within the coming 6 weeks and that no matter what, on the 26th of June somewhere in the afternoon, I will finally be leaving my eternal student status behind to officially adopt my new role as a jobless professional with a Master’s degree (albeit, hopefully for not too long).
So anyway, if there are people out there in the Netherlands (or the vicinity) who are interested in the project (“Developing a tool to assess emotions elicited by services”), I will be performing a public presentation of the project on the 26th of June, at the Delft Univeristy of Technology. More details regarding location and time will come shortly.
TAGS: Delft, Design for Emotions, Europe, Innovation, Lectures, Research, Services, User Experience, User Interfaces
Wednesday, May 13th, 2009
I’ve been so busy with my MSc. graduation project that I left this blog completely unattended. Today, I decided that it was time to do something about that, and what better way than to post something related to the project itself.
My project is titled “Developing a tool to assess emotions elicited by services”, and as such I figured that the first step on the road was to do a bit of research and try to find out what exactly was meant by services, and more especifically experiential services.
But what the hell are experiential services??? well, here are my two cents to try and understand this concept better.
First of all, a little background info:
A shift towards an “experience” economy
For centuries, the agrarian economy was based on Commodities (products grown, or extracted from the land), but in the wake of the industrial revolution Goods (manufactured or processed products) became the predominant (more…)
TAGS: Design for Emotions, Research, Services, User Experience
Thursday, January 22nd, 2009

Relevant Keywords:
Automotive industry, sustainability, Transportation, Delivery, Coachworks, Future scenario
Design Goal:
Combigroep Carrosserieën, a Dutch coachworks producer, wants to extend its potential market following the newest regulations, transportation trends and logistics of the European Union having sustainability as a focus. As a group of 6 interdisciplinary designers the project was carried out from the strategy up to the product interaction and product detail level.
Project duration and team:
300 hours, 2 Strategic product designers (Stefanus Heru Prabowo, Ricardo Mejia), 3 Integral product designers (Barth Vrijling, Ana Laura Rodrigues Santos, Marjolein van Houten), 1 Interaction designer (David Güiza Caicedo).
Methods Used:
- Vision in Product Design (ViP) was used as a design framework throughout the whole project
- The context of the industry and our clients position within it was researched and analyzed through stakeholder analysis, competitor analysis and PESTE analysis
- Interviews and role playing user analysis were used to understand our users and personas were used to illustrate them during the design process.
- Generated future scenarios
- Creative sessions were performed to generate ideas during the design process.
(more…)
TAGS: Europe, Innovation, Mobility, Papers, Personas, Portfolio, Product Analysis, Research, Services, Sustainability, TU Delft, Videos, Vision in Product Design