Posts tagged as ‘Research’
Tuesday, October 27th, 2009
I’m finally back home after attending the EuroCHRIE 2009 conference in Helsinki for a few days, and I have to say that it was quite an interesting experience for me, since it was not really in my professional field as a designer, but it did have to do with what I’ve been working on for the past few months first as part of my MSc. graduation project and now as an interaction designer/researcher for SusaGroup.
The conference dealt with experiences in the hospitality and tourism industry and I was actually there presenting a working paper which came from a small exploratory study I conducted at the early stages of my graduation project with the aim to identify what type of emotions people felt the most in a hotel environment and towards what exactly. (more…)
TAGS: Design for Emotions, Evaluating emotions, Innovation, Lectures, Papers, Research, Services, TU Delft, User Experience, User Research
Monday, October 26th, 2009
There’s a reason why Delft is ranked as the 15th best engineering university in the world, and god, you gotta love them for that!
In Australia, only a crash 3 weeks before the start of the race managed to keep Nuna 5 from being the top dog of the World Solar Challenge so far… After a speedy crash recovery operation, we’re still third by the second day of racing and breathing down the neck of second placed University of Michigan. But watch out Tokai University (leaders so far) ’cause the Nuna team went to Australia to claim their rightful place and beat the competition for the 5th time in a row.
[UPDATE: As of October 27th, Nuna 5 has already surpassed the car from the University of Michigan, so Tokai is next!]
And back in Delft, the Design and Engineering Award is underway with some very, VERY interesting stuff going on.
On this post, you can find a couple of my favourite videos of some of the participating projects from our different faculties, which are just to show off a bit of why Delft is soooo cool
(more…)
TAGS: Delft, Found on the net, Fun, Innovation, Prototyping, Research, Sustainability, TU Delft, Videos
Friday, September 4th, 2009

Relevant Keywords:
MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping
Design Goal:
Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.
Project duration:
5 months (full time)
Methods Used:
- Thorough literature research to become acquainted with the project domain.
- Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
- Creative session organized with a panel of users and designers to generate ideas.
- Early prototyping to perform user testing of concepts.
- Creation of wire-frames and navigation flow-charts to define the software’s architecture.
- Hi-Fi prototyping of final concept.
- Usability testing.
(more…)
TAGS: Cartoons, Delft, Evaluating emotions, Innovation, Papers, Portfolio, Prototyping, Research, Services, User Experience, User Interfaces, User Research, Videos
Tuesday, July 7th, 2009
So… it’s been a little over a week since I did the presentation for my Design for Interaction MSc. graduation project (Developing a tool to assess emotions elicited by services), and since I went off on a short one week vacation right after that, I didn’t have the time to post the video and some photos of the presentation during that time.
But as I promised some people, today I finally got back and had some spare time to upload everything. So above,you can take a look at the video of the presentation (takes about 45 minutes including the questions round). The file is quite big (around 500 Mb) because I couldn’t (more…)
TAGS: Cartoons, Delft, Design for Emotions, Evaluating emotions, Innovation, Lectures, Photos, Prototyping, Research, Services, User Experience, User Interfaces, Videos
Wednesday, June 3rd, 2009
Hi everyone!
well, it’s almost here… on the 26th of June I will be giving the presentation for my Design for Interaction MSc. graduation project and I’d like to invite anyone interested in the subject to come along to the presentation.
It will be held at 3:45 pm at the faculty of Mechanical, Maritime & Materials Engineering (Mekelweg 2, 2628 CD Delft) of the TU Delft, in Room F.
In the mean time, wish me luck finishing up the project!
TAGS: Delft, Design for Emotions, Innovation, Lectures, Prototyping, Research, User Experience, User Interfaces
Saturday, May 16th, 2009
Last Thursday I finally received the green light from my graduation supervisory team, which in fact means that they are confident that I will be able to finish up my MSc. graduation project within the coming 6 weeks and that no matter what, on the 26th of June somewhere in the afternoon, I will finally be leaving my eternal student status behind to officially adopt my new role as a jobless professional with a Master’s degree (albeit, hopefully for not too long).
So anyway, if there are people out there in the Netherlands (or the vicinity) who are interested in the project (“Developing a tool to assess emotions elicited by services”), I will be performing a public presentation of the project on the 26th of June, at the Delft Univeristy of Technology. More details regarding location and time will come shortly.
TAGS: Delft, Design for Emotions, Europe, Innovation, Lectures, Research, Services, User Experience, User Interfaces
Thursday, May 14th, 2009

I’ve been quite busy the last few weeks working on my MSc. graduation project, and so I haven’t had much time to do any new updates here, but since a while ago I found out that one of the projects I worked on had been published on the website of the European Commission for Transport, I figured that was worth a mention.
As I’ve showed in previous posts, I worked together with a group of colleagues in a project developing a new concept for delivery trucks of the future. My posts were focusing mainly on the application of the Vision in Product Design approach (ViP), which was just but a part of the project.
Later in the process, this vision and future product which we had designed was translated into a product that could be introduced to the market in the near future and it had a strong relation to the Civitas initiative sponsored by the European Union (more…)
TAGS: Europe, Innovation, Mobility, Papers, Research, Sustainability, Videos, Vision in Product Design
Wednesday, May 13th, 2009
I’ve been so busy with my MSc. graduation project that I left this blog completely unattended. Today, I decided that it was time to do something about that, and what better way than to post something related to the project itself.
My project is titled “Developing a tool to assess emotions elicited by services”, and as such I figured that the first step on the road was to do a bit of research and try to find out what exactly was meant by services, and more especifically experiential services.
But what the hell are experiential services??? well, here are my two cents to try and understand this concept better.
First of all, a little background info:
A shift towards an “experience” economy
For centuries, the agrarian economy was based on Commodities (products grown, or extracted from the land), but in the wake of the industrial revolution Goods (manufactured or processed products) became the predominant (more…)
TAGS: Design for Emotions, Research, Services, User Experience
Sunday, March 15th, 2009
I’ve already made a post before talking about the Personal Area Libraries, one of our concepts in our attempt to design the books and libraries of the future. Today it’s time to show our second concept, the Tokens. You can see the results of our initial research by visiting the previous post so that you can understand why we came up with this concept, but in the mean time and just to give you an idea, here’s the vision we developed as a starting point:
“In a world full of volatile digital media, people feel distant and unconnected from their reading material. It’s so easy to copy and distribute media that its very possession has lost its value.
We want to bring this value back to the people.”
So here it goes:
THE READING MATERIAL:
The reading material is independent of the eReader itself. It is carried individually (more…)
TAGS: Context Mapping, Innovation, Research, User Experience, User Interfaces, Videos
Friday, March 6th, 2009
As part of a project for the TU Delft and together with my good friends Job Greefhorst and Amine Rhord, we set out to design the books and libraries of the future. We followed some context mapping techniques to understand the domain of reading in general as a first step for our process. I will explain the process in a later post, as it was quite interesting and it will give me a chance to explain some of these context mapping techniques in greater detail, but in the mean time, I’ll just stick to the results of our research which are more than plenty for a single post, and of course I will show you one of the two concepts that we came up with (the other one will also come on a later post).
So let’s get started…
THE READING DOMAIN CONTEXT
We wanted to know what people thought of their books, how they stored them, why they liked them, why they (more…)
TAGS: Context Mapping, Innovation, Product Analysis, Research, User Experience, User Interfaces, Videos
Tuesday, February 24th, 2009
A while back I was working together with Pieter Desmet, an associate professor at the Industrial Design faculty of the TU Delft, in a project aiming to improve prEmo, a tool to measure emotions towards products.
The tool proved to be very effective, but it still had some points to it that could be enhanced, so that’s why we started working on a newer version of it.
For anyone interested in this kind of studies, you can download a copy of the final document that I wrote reporting on the steps that were followed, the methodologies used, and of course the results from our study.
You can download a copy by clicking on the link below:
PDF: designing-the-new-premo-david-guiza-caicedo-2009.pdf
TAGS: Design for Emotions, Other work, Papers, Product Analysis, Research, TU Delft
Saturday, February 21st, 2009
I haven’t published much lately, due mostly to the fact that I started with my graduation project. But OK, it was time to get back on this, and what a better way than to ask for help with the project itself!
For my MSc. Graduation project, I’m conducting a small study regarding the emotions you experience while in a hotel, and I’d like to ask your help remembering some of the times that you have stayed in a hotel and tell me some of the things you’ve experienced by using the following online survey:
www.bluehaired.com/hotel_survey
It can take as little as 5 minutes to help a bit and I will really appreciate your time and effort.
If you have any questions or comments regarding the study or what I will do with its results, I’ll be glad to answer any doubts, so just drop me a line.
And if you are curious as to exactly what I’m doing with my project, you can take a look at my proposal which is in the PDF below.
[UPDATE: you can now actually find the results and a scientific paper regarding the study HERE]
PDF:
TAGS: Design for Emotions, Research, User Experience
Thursday, January 22nd, 2009

Relevant Keywords:
Automotive industry, sustainability, Transportation, Delivery, Coachworks, Future scenario
Design Goal:
Combigroep Carrosserieën, a Dutch coachworks producer, wants to extend its potential market following the newest regulations, transportation trends and logistics of the European Union having sustainability as a focus. As a group of 6 interdisciplinary designers the project was carried out from the strategy up to the product interaction and product detail level.
Project duration and team:
300 hours, 2 Strategic product designers (Stefanus Heru Prabowo, Ricardo Mejia), 3 Integral product designers (Barth Vrijling, Ana Laura Rodrigues Santos, Marjolein van Houten), 1 Interaction designer (David Güiza Caicedo).
Methods Used:
- Vision in Product Design (ViP) was used as a design framework throughout the whole project
- The context of the industry and our clients position within it was researched and analyzed through stakeholder analysis, competitor analysis and PESTE analysis
- Interviews and role playing user analysis were used to understand our users and personas were used to illustrate them during the design process.
- Generated future scenarios
- Creative sessions were performed to generate ideas during the design process.
(more…)
TAGS: Europe, Innovation, Mobility, Papers, Personas, Portfolio, Product Analysis, Research, Services, Sustainability, TU Delft, Videos, Vision in Product Design
Friday, October 24th, 2008
PrEmo is a tool to measure emotional responses towards products, originally developed by Pieter Desmet at the faculty of Industrial Design Engineering at the TU Delft. It uses animated characters to portray a certain number of emotions, which a person can use to describe in a non verbal way the kind of emotions that he feels towards a product.
I had the chance to work in a research project in the past in which I compared this tool to a more semantic tool (the Geneva Emotions Wheel) which gave us some very good insights into how this tool could be enhanced. Together with Pieter Desmet, it was decided that a follow up project was needed in order to make a newer version of the tool with the findings of the first study as a basis.
I you are interested in helping out with this study, please visit www.bluehaired.com/premo and fillin our questionnaire. Here you willbe able to see the evolution of the original tool and give us some feedback about it.
And of course, if you are interested in the results or the study in general, you can always drop me a line and I’ll be happy to give you more information.
TAGS: Cartoons, Design for Emotions, Evaluating emotions, Research
Wednesday, October 8th, 2008
I helped Evi to make a few minor adjustments to her site recently, and with a tweak here and there, I have to say that it really looks fantastic! This is trully one of my favourite websites. A very nice and clean design: Simple, beautiful, elegant and playful at the same time.
The website, of course, is Evi Malisianou’s portfolio site, an interaction designer from the TU Delft with a background in interior architecture and product design. On it, you will find a bunch of her very inspiring projects (would love to have a few of those on my own portfolio), along with pictures, videos and detailed reports of her work.
If you are into quality interaction design (with a strong background of user centered research), you should definitely take a look at her website: www.EVOthing.com
TAGS: Athens, Context Mapping, Greece, Research, User Experience