Posts tagged as ‘Research’

Mingling with the Dutch UX Design community at UXCampNL 2016


This past weekend I felt like mingling with my peers of the UX design community and check out what they’re up to, so I decided to attend this year’s UXCampNL in Eindhoven. The event, as they put it themselves, is an “unconference born from the desire to bring together the industry and academic communities to share knowledge in an open environment”.

Unlike a traditional conference, UXcamp is shaped by the attendees themselves. Anyone willing to contribute and learn is welcome to join and give a talk, workshop or start a discussion.

So here’s my take on how things went down… 

My ServiceFellow – The real world version of Emoments!

As it usually happens, great ideas are never truly unique. Our whole history of inventions and development rests in the shoulders of giants. The real trick lies in taking ideas to the next level and making them become a reality. And this is exactly what I just came across.

While working on eMoments, the mobile app concept I developed as part of my MSc. graduation project I came in contact with Marc Stickdorn, from the Management Center Innsbruk and co-author of the great book “This is Service Design Thinking”. Marc did a great job in helping me understand what services and service design in particular was all about.

Unfortunately for me, the eMoments project remained in a concept phase, but as it turns out, Marc was working in parallel on a very similar application to what I had in mind. An application that has gone through a lengthy design and testing process (which I want to believe was also influenced by my own project somehow 🙂 ) and which is now almost ready to be released into the wild.

The result? My ServiceFellow!

360 UI & Interaction Trend Report… this baby is finally done!

Finally! After a good couple of months of research and analysis, our UI+Interaction Trend Report ’10-’11 is finally finished and ready for our clients to take advantage of it.

The borders between purely physical products and the digital world are becoming increasingly blurred. Over the last 40 years, with the price and size of components steadily dropping and microprocessor capabilities constantly increasing, products have the potential of becoming more and more intelligent. This translates into new, exciting features for the users, but it also poses challenges for designers on how to manage the added complexity through an easy to use and efficient interface that allows smart products to fulfill their promise of making life a little easier and more pleasurable.

We at VanBerlo, believe that a proper understanding of the present and  future of people’s interaction with products will create great new possibilities in the world of design and therefore, as part of my work at one of Europe’s leading design studios, I had the responsibility to develop our very first trend report focusing on the world of interaction and user interface design.

These award winning trend reports are part of VanBerlo’s  360 creative services offer and they focus on providing up to date, global and detailed insights into the relevant trends in product development.

As a special treat, here’s a sneak preview of some of the content you’ll find in our full, 160 pages long report (including high resolution photos and HD videos) .

Any sufficiently advanced technology is indistinguishable from magic…

I’ve always been fascinated with magic, the making possible of that which our mind tells us that is “clearly” impossible; those things that we are too puzzled (or narrow minded) to understand. And as I think back to some of the tech I’ve seen so far in my lifetime and the way I perceived it the first time I came in contact with it, I can’t help but agree with Arthur C. Clarke when he said that “Any sufficiently advanced technology is indistinguishable from magic”.

When you think about it, it wasn’t that long ago that we were still baffled by the novelty of technologies like a GPS, a smoothly working multitouch surface or the controls of a Nintendo Wii, and how they had this almost magical quality to them the first time we experienced them, yet thanks to Moore’s law and the ever thriving minds of designers and engineers out there I think that things are about to get REALLY interesting and I can’t wait to see the true magic that is coming our way.

Here are just a couple of examples of things I’ve come across lately that I’m very much looking forward to, both as a designer and as a consumer.

Atag Magna: User experience design of an electrical oven

Atag - Combi Steam Oven


Relevant keywords

User interface design, Kitchen appliances, Observational research, Focus group, Prototyping, Workshops, Red Dot Award

Design goal

Development of a touch interface for a new line of high-end ovens for Atag. A user centred design approach was used to ensure that the features available would be in line with what people actually want to use in their kitchens. The product should be able to support the experienced cook while at the same time guiding the novice.

Specific role & contribution

  • Project planning and management, including preparation of quotes and direct communication with client
  • Organize and facilitate the research activities. Analyse and draw results from research
  • Responsible for 90% of conceptualization
  • Art direction, including the creation of detailed styling mock-ups
  • Planning and execution of a qualitative testing protocol for usability testing

ROSE: Analysis of user insights for a social care robot


Relevant keywords

Remotely operated robot, Elderly, Nurses, Research, Cultural Probes, Creative focus groups

Design goal

Project TSR (Teleoperated Service Robot) was subsidized by the Dutch ministry of Economic affairs and the province of Noord-Brabant, and carried out by a consortium of research institutes and private companies. The goal of the project was to develop ROSE, a tele-operated robot for home care applications.

VanBerlo, as one of the consortium’s partners, was tasked with the analysis of user needs for the robot’s use in the care of elderly and disabled people.

Specific role & contribution

  • Direct communication with the research partners
  • Design, production and deployment of cultural probes
  • Organisation and facilitation of creative focus groups
  • Analysis of research and definition of early use cases

Differentiating emotional hotel experiences (EuroCHRIE 2009)

EuroCHRIE 2009I’m finally back home after attending the EuroCHRIE 2009 conference in Helsinki for a few days, and I have to say that it was quite an interesting experience for me, since it was not really in my professional field as a designer, but it did have to do with what I’ve been working on for the past few months first as part of my MSc. graduation project and now as an interaction designer/researcher for SusaGroup.

The conference dealt with experiences in the hospitality and tourism industry and I was actually there presenting a working paper which came from a small exploratory study I conducted at the early stages of my graduation project with the aim to identify what type of emotions people felt the most in a hotel environment and towards what exactly.

God! you gotta love Delft

DDEAThere’s a reason why Delft is ranked as the 15th best engineering university in the world, and god, you gotta love them for that!

In Australia, only a crash 3 weeks before the start of the race managed to keep Nuna 5 from being the top dog of the World Solar Challenge so far… After a speedy crash recovery operation, we’re still third by the second day of racing and breathing down the neck of second placed University of Michigan. But watch out Tokai University (leaders so far) ’cause the Nuna team went to Australia to claim their rightful place and beat the competition for the 5th time in a row.

[UPDATE: As of October 27th, Nuna 5 has already surpassed the car from the University of Michigan, so Tokai is next!]

And back in Delft, the Design and Engineering Award is underway with some very, VERY interesting stuff going on.

On this post, you can find a couple of my favourite videos of some of the participating projects from our different faculties, which are just to show off a bit of why Delft is soooo cool 😉

emoments: Developing a tool to assess emotions elicited by services


Relevant Keywords:

MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping

Design Goal:

Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.

Project duration:

5 months (full time)

Methods Used:

  • Thorough literature research to become acquainted with the project domain.
  • Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
  • Creative session organized with a panel of users and designers to generate ideas.
  • Early prototyping to perform user testing of concepts.
  • Creation of wire-frames and navigation flow-charts to define the software’s architecture.
  • Hi-Fi prototyping of final concept.
  • Usability testing.

Measuring and evaluating emotions towards physical spaces

emotional_space1Well, it’s kind’a cool at the deep end of the pool. Two months into my current status as a Master of Science I’m having lots of fun working on a temporary basis (let’s hope that changes soon) with the good people at Susa Group, the company that I worked for during my graduation project.

And it’s lots of fun because I’m doing something which I really enjoy, and we are working on transforming one of the concepts I developed during graduation into a fully working and marketable tool which hopefully people will be using in a very, very near future.

It’s still a work in progress, but the idea is to develop a tool that can help in measuring and evaluating emotions towards  physical spaces. This opens up the door to a plethora of possibilities and applications: evaluating an urban environment to know how people feel about their surroundings (emotions in architecture and urbanism), finding out how people feel about that new interior design that you are developing for a new store (emotions in retail design) or identifying the critical emotional points of a restaurant or of a hotel lobby (emotions in experiential services) are but a few of the examples I can think of.

Developing a tool to assess emotions elicited by services – MSc. graduation presentation (Video & Pics)

So… it’s been a little over a week since I did the presentation for my Design for Interaction MSc. graduation project (Developing a tool to assess emotions elicited by services), and since I went off on a short one week vacation right after that, I didn’t have the time to post the video and some photos of the presentation during that time.

But as I promised some people, today I finally got back and had some spare time to upload everything. So above,you can take a look at the video of the presentation (takes about 45 minutes including the questions round). The file is quite big (around 500 Mb) because I couldn’t

Developing a tool to assess emotions elicited by services

graduation-presentation-david-guiza-caicedoHi everyone!

well, it’s almost here… on the 26th of June I will be giving the presentation for my Design for Interaction MSc. graduation project and I’d like to invite anyone interested in the subject to come along to the presentation.

It will be held at 3:45 pm at the faculty of Mechanical, Maritime & Materials Engineering (Mekelweg 2, 2628 CD Delft) of the TU Delft, in Room F.

In the mean time, wish me luck finishing up the project!

Ready, set, GREEN!

green_lanternLast Thursday I finally received the green light from my graduation supervisory team, which in fact means that they are confident that I will be able to finish up my MSc. graduation project within the coming 6 weeks and that no matter what, on the 26th of June somewhere in the afternoon, I will finally be leaving my eternal student status behind to officially adopt my new role as a jobless professional with a Master’s degree (albeit, hopefully for not too long).

So anyway, if there are people out there in the Netherlands (or the vicinity) who are interested in the project (“Developing a tool to assess emotions elicited by services”), I will be performing a public presentation of the project on the 26th of June, at the Delft Univeristy of Technology. More details regarding location and time will come shortly.

The delivery of the future: From A to Green


I’ve been quite busy the last few weeks working on my MSc. graduation project, and so I haven’t had much time to do any new updates here, but since a while ago I found out that one of the projects I worked on had been published on the website of the European Commission for Transport, I figured that was worth a mention.

As I’ve showed in previous posts, I worked together with a group of colleagues in a project developing a new concept for delivery trucks of the future. My posts were focusing mainly on the application of the Vision in Product Design approach (ViP), which was just but a part of the project.

Later in the process, this vision and future product which we had designed was translated into a product that could be introduced to the market in the near future and it had a strong relation to the Civitas initiative sponsored by the European Union

Experiential Services: My two cents to understanding them

sb10069519ag-001I’ve been so busy with my MSc. graduation project that I left this blog completely unattended. Today, I decided that it was time to do something about that, and what better way than to post something related to the project itself.

My project is titled “Developing a tool to assess emotions elicited by services”, and as such I figured that the first step on the road was to do a bit of research and try to find out what exactly was meant by services, and more especifically experiential services.

But what the hell are experiential services??? well, here are my two cents to try and understand this concept better.

First of all, a little background info:

A shift towards an “experience” economy

For centuries, the agrarian economy was based on Commodities (products grown, or extracted from the land), but in the wake of the industrial revolution Goods (manufactured or processed products) became the predominant

TOKENS: Books and libraries of the future

Get the Flash Player to see the wordTube Media Player.

I’ve already made a post before talking about the Personal Area Libraries, one of our concepts in our attempt to design the books and libraries of the future. Today it’s time to show our second concept, the Tokens. You can see the results of our initial research by visiting the previous post so that you can understand why we came up with this concept, but in the mean time and just to give you an idea, here’s the vision we developed as a starting point:

“In a world full of volatile digital media, people feel distant and unconnected from their reading material. It’s so easy to copy and distribute media that its very possession has lost its value.
We want to bring this value back to the people.”

So here it goes:


The reading material is independent of the eReader itself. It is carried individually