[For more recent samples of my work, please contact me]
I’m an Industrial designer with an emphasis on people-product interaction who firmly believes in the strong role played by design research, creative thinking techniques and multidisciplinary integration in the development of people-centered products and systems that have a positive impact on people and their environment and which they really enjoy using.
I graduated cum laude from my Design for Interaction MSc. which taught me the necessary skills to perform a people-centered design approach in which prototyping and user testing play an integral role since early in the design process. I also have a background in Industrial Design Engineering which provides me with strong technical insights of the design discipline to keep the design grounded and feasible for the industry.
I have experience in the development of both physical and digital products and underneath you can find some of the most interesting projects I've worked on.
Sunday, January 30th, 2011
Finally! After a good couple of months of research and analysis, our UI+Interaction Trend Report ’10-’11 is finally finished and ready for our clients to take advantage of it.
The borders between purely physical products and the digital world are becoming increasingly blurred. Over the last 40 years, with the price and size of components steadily dropping and microprocessor capabilities constantly increasing, products have the potential of becoming more and more intelligent. This translates into new, exciting features for the users, but it also poses challenges for designers on how to manage the added complexity through an easy to use and efficient interface that allows smart products to fulfill their promise of making life a little easier and more pleasurable.
We at VanBerlo, believe that a proper understanding of the present and future of people’s interaction with products will create great new possibilities in the world of design and therefore, as part of my work at one of Europe’s leading design studios, I had the responsibility to develop our very first trend report focusing on the world of interaction and user interface design.
These award winning trend reports are part of VanBerlo’s 360 creative services offer and they focus on providing up to date, global and detailed insights into the relevant trends in product development.
As a special treat, here’s a sneak preview of some of the content (including high resolution photos and HD videos) you’ll find in our full, 160 pages long report. (more…)
TAGS: Interaction, Portfolio David, Research, Trend Report, User Interfaces, VanBerlo
Thursday, October 1st, 2009
Relevant Keywords:
Evaluating emotions, environments, services, consumer experience, online application, prototyping
Design Goal:
During my Design for Interaction MSc. graduation project a concept was developed that was deemed very interesting and promising for the potential assessment of emotions experienced towards a physical environment. This concept was later developed even further in collaboration with SusaGroup in order to bring it into the market as a fully functional instrument that can aid in emotional design research.
Methods Used:
- Early prototyping to perform user testing of working principle.
- Software development.
- Usability testing.
(more…)
TAGS: Cartoons, Design for Emotions, Evaluating emotions, Portfolio David, Prototyping, Services, User Experience, User Interfaces, User Research
Friday, September 4th, 2009
Relevant Keywords:
MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping
Design Goal:
Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.
Project duration:
5 months (full time)
Methods Used:
- Thorough literature research to become acquainted with the project domain.
- Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
- Creative session organized with a panel of users and designers to generate ideas.
- Early prototyping to perform user testing of concepts.
- Creation of wire-frames and navigation flow-charts to define the software’s architecture.
- Hi-Fi prototyping of final concept.
- Usability testing.
(more…)
TAGS: Cartoons, Delft, Evaluating emotions, Graduation Project, Innovation, Papers, Portfolio David, Prototyping, Research, Services, TU Delft, User Experience, User Interfaces, User Research, Videos
Thursday, January 22nd, 2009
Relevant Keywords:
Automotive industry, sustainability, Transportation, Delivery, Coachworks, Future scenario
Design Goal:
Combigroep Carrosserieën, a Dutch coachworks producer, wants to extend its potential market following the newest regulations, transportation trends and logistics of the European Union having sustainability as a focus. As a group of 6 interdisciplinary designers the project was carried out from the strategy up to the product interaction and product detail level.
Project duration and team:
300 hours, 2 Strategic product designers (Stefanus Heru Prabowo, Ricardo Mejia), 3 Integral product designers (Barth Vrijling, Ana Laura Rodrigues Santos, Marjolein van Houten), 1 Interaction designer (David Güiza Caicedo).
Methods Used:
- Vision in Product Design (ViP) was used as a design framework throughout the whole project
- The context of the industry and our clients position within it was researched and analyzed through stakeholder analysis, competitor analysis and PESTE analysis
- Interviews and role playing user analysis were used to understand our users and personas were used to illustrate them during the design process.
- Generated future scenarios
- Creative sessions were performed to generate ideas during the design process.
(more…)
TAGS: Europe, Innovation, Mobility, Papers, Personas, Portfolio David, Product Analysis, Research, Services, Sustainability, TU Delft, Videos, Vision in Product Design
Wednesday, June 25th, 2008
Relevant Keywords:
Football, interactive technology, prototyping, user testing, wizard of oz.
Design Goal:
At playgrounds, the sport courts are very popular and are used intensively for playing football. It is however strange that these sport courts are hardly used by girls, despite the strong growth in the popularity of girl football in the last few years. Our design goal was to develop an interactive installation for sport courts and in particular the Cruyff courts. By adding interactive technology to the game of football we want to enhance the playability of the playgrounds.
Project duration and team:
120 hours, 3 interaction designers (David Güiza Caicedo, Nouschka Tijdeman, Ferdinand van Oostrom)
Methods used:
- Experiential prototyping
- Wizard of Oz prototyping
- Mid-Fi prototyping
- User testing
(more…)
TAGS: Football, Innovation, Papers, Portfolio David, Prototyping, Sports, TU Delft, Videos
Monday, June 23rd, 2008
Relevant Keywords:
Reading, books, future scenario, conceptual design, context research
Design Goal:
As part of a design exercise at the TU Delft we were asked to research the domain of books and libraries and to propose a concept design of how these would be like in a future scenario. The focus was laid on the concept and interactions rather than on technical details of the products.
Project duration and team:
75 hours, 3 interaction designers (David Güiza Caicedo, Job Greefhorst, Amine Rhord)
Methods Used:
- Vision in Product Design (ViP) was used as a design framework throughout the whole project
- Cultural probes
- Creative session
- Presentation videos
(more…)
TAGS: Context Mapping, Creative Sessions, Innovation, Portfolio David, Product Analysis, Research, TU Delft, User Experience, User Interfaces, User Research, Videos, Vision in Product Design
Friday, June 20th, 2008
Relevant Keywords:
Telecommunications, office environment, user research, usability testing, icon validity testing, redesign, office telephone
Design Goal:
The goal of this project was to evaluate the usability of the Alcatel-Lucent IP Touch 4018 office phone and to propose a re-design of the phone according to the findings of the performed tests. The team consisted of 6 Design for Interaction master students of the TU Delft working directly for Alcatel-Lucent, a global telecommunications corporation.
Project duration and team:
225 hours, 6 interaction designers (David Güiza Caicedo, Tine Lavrysen, Amine Rhord, Meike Mak, Steven Fokkinga, Marjolein Hartog)
Methods Used:
- Product analysis in terms of aesthetics and functionality
- Online user survey & interviews with experienced users to understand how they perceived the current phone.
- Usability tests of the current phone with novice and experienced users.
- Online icon validity test performed with an international sample of people.
- Interaction prototyping to assess the new interaction model proposed with the redesigned phone.
(more…)
TAGS: Innovation, Portfolio David, Product Analysis, Prototyping, TU Delft, User Interfaces, User Research, Videos
Saturday, January 5th, 2008
Relevant Keywords:
Work, Leisure, Horeca (Hotels, restaurants, cafes), interaction, evident, explorative, involved, dominant, submissive
Design Goal:
To empower bartenders against unwanted behavior. The project was performed for the “Exploring Interactions” course, as part of the Design for Interaction Master of Science at the Delft University of Technology.
Project duration:
225 hours
Methods Used:
- Context mapping research through group interviews and generative methods (such as collage making) with local bartenders to gain rich visual and contextual information from them (field research).
- Online survey to assess how people perceive the personalities of cartoon characters in terms of dominance and friendliness.
(more…)
TAGS: Cartoons, Context Mapping, Papers, Personas, Portfolio David, Research, TU Delft
Thursday, January 3rd, 2008
Relevant Keywords:
Graphical user interface, 3D environment, single point touchscreen, communication & marketing
Design Goal:
For the marketing and communication efforts of Baaramee, one of the islands of The World project in Dubai, an interactive 3D environment was conceived to allow possible investors and buyers to visualize and interact with the project. I was asked to develop a graphical user interface with which users could interact with the system through a touchscreen interface.
Project duration:
100 hours
Methods used:
- System flowcharts to communicate with programmers
- Interactive concept presentation to communicate with programmers and management
(more…)
TAGS: Portfolio David, User Interfaces
Thursday, June 14th, 2007
Relevant Keywords:
Product development, household, manufacturing, technical research, technical development, prototyping
Design Goal:
As part of a design exercise at the TU Delft, we were given the task to use a 1928 patent of a cream whipper as a starting point for our design case. We were to use the patent as much as we could and translate the design of the cream whipper into our days in terms of production, assembly, materials, styling and features.
Project duration and team:
250 hours, 6 industrial design engineers (David Güiza Caicedo, Wouter Drost, Roos van Rhijn, Erik Jansen, Marie-Louise Brantjes)
Methods Used:
- Product analysis
- Technical research
- Brain writing
- lo-fi prototyping
- 3D modeling and Rapid prototyping
- User testing
(more…)
TAGS: Portfolio David, Product Analysis, Prototyping, TU Delft, Videos
Friday, October 6th, 2006
Relevant Keywords:
Product analysis, power tools, product development
Design Goal:
To make a design proposal for a battery powered caulk gun that can be added to the product portfolio of power tools producer Skil.
Project duration:
125 hours
Methods Used:
- Product analysis
- Morphological charts
- 3D modeling
(more…)
TAGS: Portfolio David, Product Analysis, TU Delft
Monday, October 17th, 2005
Relevant Keywords:
Newspapers, delivery, product development, technical development
Design Goal:
As part of a design exercise at the TU Delft I was asked to design a human powered vehicle with the main purpose of transporting goods. I decided to develop a newspaper delivery trike.
Project duration:
150 hours
Methods Used:
- Collage making
- Morphological charts
- Technical detailing
- 3D modeling
(more…)
TAGS: 3D modeling, Mobility, Portfolio David, Product Analysis, TU Delft
Saturday, October 1st, 2005
Relevant Keywords:
Children’s furniture, design competition, plastic, conceptual design
Design Goal:
Design a piece of furniture for children to be produced in plastic and go along with the general Hema style: simple, colorful products, with a high quality and a low price.
Project duration:
75 hours
(more…)
TAGS: Fun, Portfolio David, TU Delft
Friday, April 25th, 1980
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To see other projects I’ve worked on related to graphics, multimedia and web design, please click HERE.
TAGS: Portfolio David
Finally! After a good couple of months of research and analysis, our UI+Interaction Trend Report ’10-’11 is finally finished and ready for our clients to take advantage of it.
We at VanBerlo, believe that a proper understanding of the present and future of people’s interaction with products will create great new possibilities in the world of design and therefore, as part of my work at one of Europe’s leading design studios, I had the responsibility to develop our very first trend report focusing on the world of interaction and user interface design.
