David Güiza Caicedo, MSc.
I’m an Industrial designer with an emphasis on people-product interaction who firmly believes in the strong role played by design research, creative thinking techniques and multidisciplinary integration in the development of people-centered products and systems that have a positive impact on people and their environment and which they really enjoy using.
I graduated cum laude from my Design for Interaction MSc. which taught me the necessary skills to perform a people-centered design approach in which prototyping and user testing play an integral role since early in the design process. I also have a background in Industrial Design Engineering which provides me with strong technical insights of the design discipline to keep the design grounded and feasible for the industry.
SKILLS OVERVIEW
- Experience with various types of user research and context definition techniques such as personas, generative sessions, usability tests and user experience assessment
- Experience with experiential prototyping through the use of sensors and actuators and Wizard of Oz techniques
- Experience with various design methodologies such as Vision in Product Design, Cradle to Cradle, Design for (dis)assembly
- Experience and motivation for the use of new technologies applied to interactive products
- Experience with design oriented research
EDUCATION
Delft University of Technology - Delft, The Netherlands
DESIGN FOR INTERACTION MSC.
Faculty of Industrial Design Engineering
Graduated with honors (cum laude), June 2009-
Delft University of Technology - Delft, The Netherlands
INDUSTRIAL DESIGN ENGINEERING BSC.
Faculty of Industrial Design Engineering
Graduated August 2007
LANGUAGES
- SPANISH | Mother tongue
- ENGLISH | Fluent (written and spoken)
- DUTCH | Fluent (written and spoken)
- ITALIAN | Beginner
WORK EXPERIENCE
VanBerlo | Eindhoven, The Netherlands
2010 - present
Interaction designer working on user insights and product user interfaces for clients such as Douwe Egberts (coffee machines), FEI (electron microscopy), Philips (consumer electronics), TNO (laboratory instrumentation), ATAG (kitchen appliances) and TomTom (automotive navigation systems), among others.
Within these projects I’ve worked on user research and analysis, system architecture, GUI design, prototyping and usability testing.
My duties also include research for trend reports on interaction and user interface design (www.360creativeservices.com).
SusaGroup | Enschede, The Netherlands
2009
MSc. Graduation internship developing a tool to assess emotions towards service design.
3D Solutions | Kiev, Ukraine / Amsterdam, The Netherlands
2008 - 2009
Part-time Interaction designer in charge of user interfaces (both graphical and physical) for the navigation of 3D virtual environments.
3D capacity | The Hague, The Netherlands
2006 - 2008
Part-time graphics and multimedia designer for a 3D visualization company specialized in architectural projects. Worked mainly developing flash applications for web.
TweenSense | Delft, The Netherlands
2001 - 2006
Part-time graphics and multimedia designer for a 3D visualization company specialized in architectural projects. Worked mainly designing print material and developing flash applications for web and stand alone.
Various freelance work
2000 - present




