Vision in Product Design (the so called ViP approach) is a design framework developed in the mid 90′s by Paul Hekkert, Matthijs van Dijk and Peter Lloyd at the faculty of Industrial Design Engineering at Delft University of Technology (TU Delft) in the Netherlands.
For those of you interested in innovation and design, my opinion is that this IS the way to go. And apparently a couple of big names such as Audi, Pininfarina, Nokia and Whirlpool also seem to think the same way.
Here’s the scoop:
ViP is a design approach that has three starting points:











I assume that everybody at the TU Delft heard from the presentation that Bill Baxton (Principal researcher Microsoft – 

As part of a design exercise at the TU Delft we were given the task to design a logo and an interface based entirely on typography for an MP3 player. The player was in the shape of a cylinder and would use e-ink and a touch sensitive surface as a use interface.





