Comments on: People DON’T know what they want… so why rely on them for innovation? http://www.bluehaired.com/2008/12/people-dont-know-what-they-want-so-why-rely-on-them-for-innovation/ We are three Industrial Designers (David Güiza Caicedo, Ricardo Mejia Sarmiento, Oscar Reyes Acosta) specialized in strategy and interaction in product design. Here we share our view on the world of Design Wed, 18 Aug 2010 10:18:13 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Juan Pablo http://www.bluehaired.com/2008/12/people-dont-know-what-they-want-so-why-rely-on-them-for-innovation/comment-page-1/#comment-359 Juan Pablo Fri, 06 Feb 2009 16:05:35 +0000 http://www.bluehaired.com/?p=278#comment-359 Hay there bluehaired! Great article and great video. Completely agree with them. I work in Marketing and we focus mainly in identifying "frustrations" of common end users, and we them come up with ideas to "fix" those problems or frustrations. That is a good way to innovate. Saludos, El primo. Hay there bluehaired!

Great article and great video. Completely agree with them. I work in Marketing and we focus mainly in identifying “frustrations” of common end users, and we them come up with ideas to “fix” those problems or frustrations. That is a good way to innovate.

Saludos,

El primo.

]]>